Lazarus builds luxury sedans and SUVs inspired by the golden age of automotive design — the stunning lines of the 1950s through 1970s — with modern performance, technology, and craftsmanship underneath. Available in refined gas and hybrid powertrains.
The most beautiful cars ever made were designed between 1955 and 1975. We're bringing that soul back — with the engineering, luxury, and technology to match.The Lazarus Founding Principle
Modern cars are faster, safer, and smarter than ever — but they all look the same. A sea of identical crossovers and committee-designed silhouettes that prioritize wind-tunnel numbers over beauty. Every new model launch feels like a copy of the last. Design has been optimized out of the automobile.
Classic car valuations have tripled in a decade. People are spending $200K+ restoring 50-year-old vehicles just to get the design they love — then living with no safety features, no modern comfort, and constant breakdowns. They shouldn't have to choose between beauty and a car that actually works.
Vintage soul, modern body. Each model available in gas and hybrid configurations built around the customer.
A full-size luxury sedan with the long-hood, short-deck proportions of the great 1960s grand tourers. Sweeping fender lines, a low beltline, and a cabin designed for the driver and passengers first. The car you arrive in.
A commanding luxury SUV channeling the rugged elegance of the original full-size wagons and sport utilities — wood-accent heritage, upright stance, and a cabin that feels like a private lounge. Power meets presence.
Every Lazarus vehicle begins with the proportions, lines, and character of the golden age — long hoods, chrome accents, sweeping fenders, and unmistakable road presence. We don't copy specific classics. We capture the spirit of an era and reinterpret it with an original design language.
Refined gas and hybrid powertrains deliver smooth, confident power. Full modern safety suites, advanced driver assistance, and connected infotainment — all engineered to disappear into the experience. The nostalgia is in the design. Never in the engineering.
Handcrafted interiors with real wood, leather, and metal. Bespoke color matching from an era-inspired palette. White-glove delivery. Every touchpoint designed with the same care as the car itself. Lazarus isn't a transaction — it's a relationship.
Three forces are converging to create a once-in-a-generation opening.
Vintage aesthetics are driving billion-dollar markets across fashion, architecture, interiors, and entertainment. Automotive is the last major luxury category untouched by this wave. Buyers are starving for character — and willing to pay for it.
Consumer surveys consistently show growing dissatisfaction with modern car design. The industry's convergence on identical silhouettes has created a massive whitespace for a brand that leads with beauty and personality.
The luxury segment is growing but increasingly commoditized. Legacy brands are chasing volume. Lazarus goes the other direction: limited production, bespoke options, and a product you won't see twice on the same street. That's the definition of modern luxury.
We're raising our seed round now. If you believe cars should be beautiful again, we'd love to talk.